The term “onlyness” is that thing that only one individual can bring to a situation. It includes the journey and passions of each human. That unique point of view is born of our accumulated experience, perspective, and vision.
Onlyness is more about what makes that person unique based on their own story, or their “through-line” of their own story, their own narrative.
Until you unlock your onlyness, you are not fully alive. And, collectively, until we honor onlyness, we are limiting ourselves, our organizations and our economies.
It’s not that everyone will, but that anyone can contribute.
Ranked in the top 10 management books on Amazon, 11 Rules for Creating Value in the #SocialEra by Nilofer Merchant explains the old mindset – taught by businesses schools and some startup advisers – that is handicapping businesses today.
In my opinion, the most influential business game changer is rule number 6: Consumers become co-creators:
More and more companies embrace consumers as “co-creation” partners in their innovation efforts, instead of as buyers at the end of a value chain. Consumers, traditionally considered as a value exchangers or extractors, are now seen as a source of value creation and competitive advantage. This collaboration shares power between the participants as we start to recognize value creation as an act of exchange, not sinply a one-way transaction. As an exchange, all parties need to do it sustainably as each must have equilibrum to stay viable.