A9’s Flow app: Augmented consumerism

Amazon subsidiary A9 has just launched the Flow iPhone app. It’s yet another visual shopping aid: you point it at a product, and it looks it up and gives you a price and an ordering link. The difference is that Flow is more real-time and more fun to use than other apps, including the Amazon app and eBay’s RedLaser. Just point it at a boxed item and it will recognize it and pop up a “buy” link.

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