The role of business analytics and optimization

What role does analytics play in top-performing, or breakaway,
organizations? To start with, it eliminates information overload
by making sense of the massive amounts of information now
available in the enterprise. With the right questions – and the
right capabilities for addressing them – information moves
organizations forward instead of holding them back.

A hospital could improve the survival rate of premature babies
by integrating and analyzing a constant stream of biomedical
data, such as heartbeat and respiration rates, along with
environmental data gathered from advanced sensors and more
traditional monitoring devices. By collecting detailed realtime
physiological data, it can detect patterns that signal emerging
infections up to 24 hours in advance.

Analytics describes the use of information to find patterns,
identify new possibilities, create scenarios, make predictions
and prescribe actions.

In a world of intelligent enterprises, everyone is a
knowledge worker. And while it’s never been easy
to change the way people work, transforming an
entire culture of knowledge workers is even harder.
Becoming an intelligent enterprise multiplies the
opportunities for reaching business goals, but it
also increases the challenges.

Truth be told, new processes for integrating customer
information won’t be used unless knowledge
workers believe their information has real
value to the enterprise – and that they, in turn, will
be valued for their contributions. Business leaders
can accomplish this by setting an example in their
own use of information and making sure that incentives,
measurements and rewards accurately
reflect the value that knowledge workers provide.

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